Why Branding Matters — A New Year’s Eve Experiment

A few weeks back, a group of us decided we would do something a little different to celebrate New Years Eve. We decided to conduct an experiment. To be precise, we decided to conduct a blind champagne taste test.

So, as the evening turned to dusk, we put the kids to bed and launched into one of the classiest New Years Eve experiments ever conducted. This is what we did.

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Aidan Kenealy

Aidan Kenealy

Professional startup advisor for founders of high growth startups. More details @ https://aidankenealy.com/