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When Is It Okay To Assume Things In Business?

To assume is to make an ASS of U and Me, or is it?

We are told to never assume things, yet assumptions in business are unavoidable. We never have all the information we need, so assumptions become part of our strategies, decision making, and planning. So, Is it wrong to assume in things in business? And, how can we leverage our assumptions for growth? Both are good questions that are worth exploring.

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