Here’s how.

So, it turns out restoring and customising old golf clubs can be a really high margin endeavour.

It started with me buying an old beaten up Scotty Cameron putter, polishing it up, re-painting it and offering it for sale. I tripled my money. Easy, right?


Yeah, okay… Let’s do a little maths, shall we?

Property. It’s the topic that all New Zealand conversation naturally descends to. From board rooms to bars to Ubers, all roads lead to property chat.

“House prices in Auckland up 2000%(!)…In a pandemic! OMG!!!”. etc etc.

It won’t surprise anyone, therefore, that the small talk at a recent function sank to property. I was enjoying a convivial conversation with an older lady I had just met. We were discussing our kids (her grandkids), and she asked which school mine would be attending.

An innocent enough question but, in hindsight, one I didn’t anticipate would lead where it did.

I gave…


What will kill New Zealand Agriculture? Believe it or not, it could be re-branded export tariffs in the form of carbon border adjustments (CBA). That’s the opinion of international climate policy expert Byron Fay.

In the latest SuperTilt podcast, Byron made it abundantly clear that CBA legislation being proposed out of the EU, UK, and Japan will be one of the biggest threats to the NZ agriculture industry in the short to medium term. The NZIR report reinforces this opinion suggesting “there remain some longer-term risks to our exporters from the increased global focus on the environmental impacts of trade”.


Or risk going the way of the dodo.

Our aim is to optimise our content and digital advertising strategies such that our CAC: LTV ratio is greater than 5. We are confident we can do this but need the capital to build out this capability and deliver at scale. We are confident that our marketing team will be up to the task.”

Future (hopeful) “soon to be” Unicorn Founder.

Invest in digital…


Removing the guesswork from the question of “how to go viral?”

These companies make us jealously look at our own products and wonder “How?”

How do some products seem to take hold in the market and spread effortlessly, while others don’t? It’s a good question and one worth answering. …


It’s easy to forget that the earth is mostly water.

With 71% of the earth covered in water, it begs the question, can we leverage the size and scale of our oceans to help improve some of humanities woes?

In our latest podcast, Masters of Future Technology student Louis Gordon dives deep into the future of blue carbon. During the discussion, he made an interesting point. …


It was such big news when the British High Commissioner to New Zealand Laura Clarke called New Zealand out on its environmental record.

“There is a gap … between ambition and reality,” Mrs Clarke said. “You have Scandinavian ambitions in terms of quality of life and public services, but a US attitude to tax. The brand 100% Pure New Zealand lulled many into a false sense of security when the environmental reality is far more challenging.”

Personally, my first reaction upon reading Mrs Clarke's statement was that she must have her facts wrong. I mean, who can trust politicians at…


The answer to any commercial problem is always cash. It doesn’t matter what the question is. Cash is king, and the more cash a company can generate, quickly, the more successful they will ultimately be.

Sales velocity is a measurement of how fast a company is making money. It measures and describes both how quickly leads are moving through a company’s pipeline and how much value new customers provide over a given period.

A company’s sales velocity plays a huge role in its ability to thrive and grow. The less time it takes for a company to convert leads, the…


The board of a local startup contacted me for help.

A year prior, the company had raised a few million dollars to progress their sales and marketing efforts. The board were now concerned that they were a month or two from ‘bingo’ cash, and felt they needed to shake things up a little.

The boards' assessment was that they had a great product but had yet achieved the level of sales traction they had expected. Furthermore, the management team were struggling to make real progress with how to move the company forward, which was of growing concern.

We all got…


SaaS 101

Let’s discuss the Natural Rate of Growth metric; what it is, how it works, and why it’s important. With that all said, let’s get into it.

“If no one from sales and marketing did their job, how much would we grow?”.

That is, it measures the proportion of revenue growth that comes from ‘organic’ i.e. non paid, acquisition sources.

NRG is a metric that is growing in favour with young businesses, especially within the SaaS community because it prioritises of all the right behaviours that lead to healthy growth. …

Aidan Kenealy

Professional startup advisor for founders of high growth startups. More details @ https://aidankenealy.com/

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